Specialising in obstetrics, gynaecology, and fertility, Dr. Travis Rule required a brand identity for his private practice in Buderim Queensland that felt approachable and trustworthy. This brand identity draws inspiration from coastal elements, utilising sage green to evoke tranquility and care. It blends organic shapes with refined typography to create a fresh, clean aesthetic that balances professionalism with warmth. The logo icon is inspired by waves and the connection between mother and child, symbolising both fluidity and nurturing care.