Camargue Fashion
Founded in 1978, Camargue has long been a destination for luxury fashion. The rebrand balances timeless design with a fresh appeal for younger audiences. Engaging launch videos, campaign imagery, and a clean visual identity, all highlight the brand’s unique tone and are seamlessly integrated across socials and the website. The refreshed visual identity and website offer a sophisticated platform to showcase Camargue’s curated collection of Australian and international designers, strengthening its presence online and at its flagship store on James Street, Brisbane.
Digital Design
Boutique Signage
Boutique Collateral
Branding
Website Design
Print Design
Campaign Photography: Claudia Smith
Brand Photography: Daniella Brown
Web Development: Vesanique
Collaboration: Harriet Sutherland & Beck Adams
THE WEBSITE
The Camargue website redesign enhances the user experience by prioritising the mobile purchase journey with features that engage shoppers and support membership integration. A mobile-first approach ensures seamless navigation and an intuitive shopping experience, while tailored desktop features enhance functionality. Inspired by Camargue’s gallery-like aesthetic, the framed, boxy layout highlights designers’ work and maintains the brand’s bold yet understated presence. Neutral hero colors and a prominently featured logo unify the visual identity, reflecting Camargue’s role in curating and showcasing luxury fashion.
THE MOTIF
The brand motif pays homage to the rich heritage of Camargue, symbolized by the iconic Camargue Cross from the French region. Drawing inspiration from the original cross crafted in 1926, the motif has been reimagined for 2024, commemorating Brisbane’s boutique origin since 1978.
VISUAL STORYTELLING
A key focus of the rebrand was unifying visual storytelling across all video content, instagram stories, and ad campaigns. The imagery and Camargue’s distinctive, quirky brand voice played an important role in shaping the design direction. The goal was to create a ‘window into the fashion world.’ This was brought to life through engaging videos, curated fashion edits aligned with new campaigns, and innovative uses of ghost imagery to showcase fresh looks, highlight new arrivals, and feature prominent brands.
EMAIL MARKETING
As part of the rebrand, a versatile range of email templates were created to meet the brand's diverse needs, including new arrivals eDMs, brand features, "The Edit" highlights, staff styling, abandoned cart reminders, sales promotions, and other automated emails. These templates prioritize striking campaign visuals and ghost product imagery, offering a clean and sophisticated design that serves as a window into the world of fashion.
